Information We Collect

When you reach out to us for corporate floral arrangements or gift services, we gather information you knowingly share. This may include your name, business name, email address, phone number, delivery addresses, and any specific floral requirements. We also collect payment details when placing orders, though these are handled securely through our payment partners.

For our corporate clients, there may be additional business information collected, such as company registration details, preferred delivery times, and budget considerations, to enable us delivering a service tailored to your needs.

Our site automatically gathers certain technical data when you visit. This includes your IP address, browser type, device information, and how you navigate our site. We use this data to enhance site performance and understand how clients discover our services.

How We Use Your Information

We primarily use your personal information to fulfill orders and deliver excellent customer service. This includes processing orders, organizing deliveries, sending order confirmations, and following up to ensure satisfaction.

• Processing and fulfilling your flower orders and gift arrangements
• Communicating about order status and delivery timelines
• Providing customer support and addressing your inquiries
• Enhancing our services based on your feedback and preferences
• Sending relevant service updates (with your consent)
• Maintaining records for business and legal obligations

We also utilize aggregated, non-personal information to analyze market trends and refine our operations. For instance, we might examine which kinds of arrangements are more popular during various seasons to better prepare inventory.

With your explicit consent, we may send information about seasonal offerings, special promotions, or new services that could interest your business. You can opt out at any time by using the unsubscribe link in our emails or contacting us directly.

Information Sharing and Disclosure

We do not sell, rent, or trade your personal information to third parties for their marketing purposes. Your data stays within our business ecosystem and is shared only when necessary to provide our services or to comply with legal obligations.

We collaborate with trusted service providers who assist us in delivering our services, including payment processors, delivery partners, and flower suppliers. These partners are contractually obliged to protect your information and to use it solely for the specified services they provide.

We may disclose your information if required by United Kingdom law, court orders, or government regulations. This includes compliance with tax regulations, licensing requirements, and other legal obligations applicable to our operations in London and across United Kingdom.

Data Security and Protection

We treat data security with the utmost seriousness and implement multiple protective layers. Our systems use encryption for sensitive data transmission, secure servers for storage, and regular security updates to guard against threats.

We also employ physical security measures to protect our office systems, and limit access to personal information to employees who need it for their work. Our team receives ongoing training on privacy practices and data handling procedures.

Payment data is processed through secure, encrypted systems that meet industry standards. We do not store full credit card numbers on our systems—the information is handled by certified payment processors who specialize in secure financial transactions.

While we maintain strong security measures, no system is completely immune to risk. We continuously monitor and update our security practices to address evolving threats and uphold high protection standards.

Your Rights and Choices

You have several rights regarding your personal information. You may request access to the data we hold about you, ask us to correct inaccuracies, or request deletion of your data where legally permissible.

• Access your personal information and understand how we use it
• Request corrections to inaccurate or outdated data
• Ask us to delete your personal information (subject to business and legal requirements)
• Opt out of marketing communications while continuing to receive service-related messages
• Request details about how your data has been shared
• Submit complaints about our privacy practices

We retain your information only as long as necessary for business purposes and legal obligations. Order records are kept for accounting and warranty purposes, while marketing preferences remain until you request removal.

When we no longer need your information, we securely delete or anonymize it. Some data may be retained longer if required by United Kingdom business laws or for legitimate business interests like fraud prevention.

Cookies and Website Technology

Our site uses cookies to improve your browsing experience and to help us understand how visitors use our site. Cookies are small files stored on your device that remember preferences and enable certain features.

Essential cookies are necessary for proper website function—they enable basic features like navigation and secure access. These cookies do not collect personal data and are enabled automatically when you use our site.

We employ analytics cookies to learn how visitors interact with our site. This helps us identify popular content, optimize page performance, and improve the user experience. This information is aggregated and does not identify individual users.

You can adjust cookie settings through your browser preferences. Note that disabling certain cookies may affect some site features and your overall browsing experience.

Business Transfers and Changes

If RouteTrackStride undergoes significant business changes such as mergers, acquisitions, or asset sales, your personal information might be transferred as part of the transaction. We would inform you of any such changes and ensure your information remains protected under privacy standards consistent with this policy.

In the unlikely event that we cease operations, we would ensure your personal information is either securely transferred to a successor business (with appropriate privacy protections) or securely deleted in line with data protection best practices.

Updates to This Privacy Policy

We may revise this privacy policy periodically to reflect changes in our practices, services, or legal requirements. When substantial changes occur, we will inform you by email or by posting a notice on our website before they take effect.

Smaller updates for clarity or administrative reasons may occur without prior notice. We encourage you to review this policy from time to time to stay informed about how we protect your privacy.

Children's Privacy

Our services are intended for businesses and adult users. We do not knowingly collect personal information from individuals under 18. If we learn that we have inadvertently collected data from someone under 18, we will promptly remove that information.

Parents or guardians who believe we may have information about their child can contact us using the details below, and we will address the matter promptly.

International Data Considerations

Our primary operations are based in United Kingdom, and data is stored and processed within United Kingdom jurisdiction. However, some service providers may process data abroad. When this occurs, we ensure appropriate safeguards are in place to protect your information in accordance with applicable privacy laws.

We comply with United Kingdom data protection laws and regulations, including those related to business operations, financial transactions, and customer data handling. Our practices align with evolving privacy standards in United Kingdom's digital economy.